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  • Visiopharm Announces Long Term Exclusive Contract With Marylou Tyler

    Visiopharm, the leader in AI-driven digital precision pathology and Marylou Tyler, industry leader in sales process improvement and bestselling author announce that they are entering into a long-term exclusive collaboration to implement a scalable, growth-driven sales development program.

    With a history of optimizing the sales process and implementing predictable new sales opportunity engines, Marylou brings over 30 years of experience in developing effective and sustainable sales process strategies for clients such as MasterCard, Apple, Outreach.io, and Talend.

    “We are extremely excited to have Marylou as a part of our organization. She brings a wealth of business experience to Visiopharm. Not only does she know the data models and understand how to scale for rapid growth in technology focused companies, but she brings a deep expertise in creating a highly successful team that can meet and exceed our business targets,” states Michael Grunkin, Visiopharm CEO.

    Visiopharm’s AI-powered image analysis solutions continue to define the field of digital precision pathology and are based on almost 20 years of tissue expertise. Visiopharm is committed to propelling pathology research labs into the era of digital pathology. Not only that, but by enabling a sustainable sales process that will ensure company success, Visiopharm is poised to maximize its visibility and ensure exponential growth for the coming years.

    “As a consultant, I have helped many companies over the years, but I am particularly looking forward to helping Visiopharm on their journey to bring cancer diagnostics products into the hands of those who can make a difference,” says Marylou Tyler. “Their commitment to developing truly outstanding products is inspiring and I look forward to working with the team to create an organization equipped with all the tools required to realize their outstanding growth potential.”

  • UK Government Invests in Visiopharm

    UK Government Invests in Visiopharm, Increasing Access to Ground-Breaking Digital Pathology in the NHS

    The Danish-based leader in augmented pathology solutions Visiopharm has secured a grant worth £250,000 from UK Research and Innovation to test its innovative solutions in partnership with the NHS.

    The grant, offered by the UK Government’s innovations fund, was offered specifically to boost SMEs offering support to evaluate an innovative medical technology.

    Visiopharm’s winning proposal outlined a project working with multiple NHS trusts across the UK, reviewing clinical procedures and expanding their technology by allowing access to clinically approved (CE IVD) or novel AI-powered algorithms. Each NHS trust has tailored the evaluation to fit their specific challenges and needs. Through their feedback, we will shape the future applications of these algorithms and ensure the highest standards in clinical relevance for the UK market. The project in addition to clinical evaluations will also contribute to the development of new CE IVD AI-powered algorithms.

    Dr. Branko Perunovic, Consultant Histopathologist and Clinical Director of Laboratory Medicine at Sheffield Teaching Hospitals, who is one of the selected NHS Trusts to be working on the project, said: “We are delighted to be named as one of the NHS Trusts across the country involved in this exciting project. Our state-of-the-art laboratory complex houses some of the most advanced diagnostic equipment in Europe, and we have already been pioneering the use of digital pathology systems to the benefit patients and hospitals across the region, so we are well placed to develop this technology which, once validated, could potentially be used to improve the speed and accuracy of cancer diagnosis and treatment.”

    UKRI awarded the investment to Visiopharm and the NHS on the basis of their structured and ambitious approach, backed by their already-proven technology. Visiopharm already works with a select group of NHS trusts in the UK.

    “We are very excited to have been awarded this grant,” said Martin Kristensson, Senior Vice President, Sales Europe at Visiopharm, who led the project bid. “Working with the NHS provides great benefits to all of us: they have the data and know-how while we have technology solutions that can lead to the best results. This investment gives us the chance to help the NHS test novel technology risk-free, and an opportunity to develop our products in NHS working conditions.”

    Reviewing the bid, the assessors noted:
    “The team is well versed in the technology, having already established a foothold in other territories, and the level of co-operation with clinical NHS personnel on the project will be significant.”

    The UKRI award was offered as a half-funded project, with half the fund supported by the bidder. A large percentage of the funding received is going back to the NHS to develop the project.

    The project started July 1, 2019, and will run for ten months, culminating in a detailed report.

  • Augmenting Pathologists—Image Analysis with AI

    ​CIO Applications recently sat down with our founder and CEO Michael Grunkin. The technology print magazine focuses on usage of various tech start ups. In the latest issue the spotlight was placed on the marketplace of machine learning providers and the difficulties in zeroing in on the best. To address this, CIO Applications took up the challenge and located the “Top 25 Machine Learning Solution Providers – 2019”.

    Here is the full interview from CIO Applications where CEO Michael Grunkin, shared his insights into how AI and machine learning-enabled image analysis software has demonstrated the potential to make a real difference in tissue-based research and diagnostics.

    Augmenting Pathologists—Image Analysis with AI


    Clinicians rely heavily on tissue samples that are interpreted by pathologists under a microscope. This practice has been in place for hundreds of years and is now ready to be automated, as leading quantitative digital pathology solution provider, Visiopharm, applies AI and Machine Learning in their image analysis software. Digitized pathology images, known as Whole Slide Images (WSI), represent several challenges to obtain meaningful, reproducible, and standardized analysis.

    Interesting advances in technology usually always happens at the intersection between different fields of science and technology. Diagnostic quantitative digital pathology is no exception: it lies firmly at the intersection between computer science, image analysis, and applied mathematics. I was a technical founder of two earlier diagnostic companies based on image analysis. This was a valuable learning experience that showed the enormous potential diagnostic image analysis has toward providing both data quality and automation. It later became clear that there is a huge unmet need in the field of pathology.

    Pathology relies heavily on manual reading and interpretation of biological tissue structures. With subjective and error-prone manual processes, diagnostic digital pathology has an enormous potential to automate and improve tissue-based diagnostics. This is becoming increasingly important in an era of new targeted cancer therapies. These treatments have the potential to significantly improve the prognosis for cancer patients. The driving vision behind Visiopharm, which my co-founder Johan Dore and I founded back in 2001, is to support pathologists and scientists with the tools to identify the right treatment, for the right patient, at the right time.

    What are some trends that you see emerging in pathology, and how is Visiopharm leveraging those?


    The advent of WSI has enabled the market for quantitative digital pathology both in diagnostics and research. WSI allows you to digitize an entire microscope slide at very high resolution and view it from a monitor. Digital Pathology helps scientists and pathologists to replace the traditional microscope, and assess important cellular and morphometric structures more efficiently directly on screen.

    The ability to digitize slides is just the first step in the journey toward automated precision pathology. The manual assessment of complex biological tissue structures and biomarker response often represents a formidable cognitive challenge, especially with a whole new generation of biomarkers that are used to characterize the tumor micro-environment. Over the years, we have been able to understand, identify, and quantify the error sources from biopsy to data. We have taken a radical approach to simplify and improve the entire process for pathologists. We use machine learning and AI technology to mitigate or eliminate these error sources and achieve higher interpretive accuracy of tissue data.

    ​Visiopharm’s main focus is cancer research and diagnostics. As we speak, there are more than 600 new immunotherapies in late stage development.This new generation of cancer treatments presents new challenges for pathology. Immunotherapies are expensive targeted therapies, meaning that only a sub- population of patients will respond to the treatment.This is where Visiopharm makes a difference. Our image analysis workflows and algorithms improve the interpretive accuracy of some of the most challenging and time-consuming manual pathology reads.Our technology can provide decision support for pathologists and scientists that are tasked with making important diagnostic, research or business decisions based on tissue data.

    How has Visiopharm’s Oncotopix® and AI been able to imprint its exclusivity in the pathology market? 

    The simplicity in workflow, combined with the flexibility and power of the software, enables our customers to easily configure new diagnostic or research APPs without the need for programming skills. In particular, our commitment to data quality, has made us one of the most widely-adopted solutions in the market.

    Without consistent good stain quality, it is often not possible to make an accurate diagnosis. Visiopharm has been able to use our image analysis platform to find new and effective ways to measure the variability in stain quality. We are working closely with EQA organizations to provide Qualitopix™, our platform that will effect change and significantly impact the standardization of tissue diagnostics.

    Lastly, we have invested significantly in integrating to existing digital infrastructure, including Image Management, Lab Information, and PACS systems. Our solutions now plug directly into existing workflows and augment the pathologist with APPs for precision pathology.Could you cite a case study describing how you enable clients to overcome hurdles and obtain desired outcomes with your innovative digital pathology solutions? 

    We recently supported Karolinska Institute in Stockholm on a research project to understand the magnitude of manual reading errors throughout the diagnostic process. The researchers used Ki-67, a biomarker for distinguishing between two sub-types of breast cancers, where the treatment selection depends on the classification of the patient into one of these two sub-types. The study demonstrated a 30 percent manual misclassification rate between these cancer types. Visiopharm’s software significantly reduced this error.

    We also recently finished installation of our Oncotopix® Dx for breast cancer in hospitals throughout Denmark.


    Some of the most notable results, was considerable time and money savings on reflex molecular testing for inconclusive breast cancer cases. For a large fraction of patients, we could completely eliminate the need for the molecular test. This saves money for laboratories, but more importantly, it greatly reduced the waiting time for these patients.

    What does the future hold for your organization? 

    Visiopharm continues to demonstrate double-digit year over year growth. This validates both the magnitude of the unmet need in the market, and our ability to address that need effectively. We are selling our solutions to diagnostic pathology labs, biopharmaceutical companies, academic medical centers, and contract research companies that all have similar needs. We see a clear window of opportunity to continue this growth, expand geographically and lead market innovation. With the recent strong financial support from Danish investors, our next phase of growth involves launching our diagnostic technology into the U.S., a market that is already strong for Visiopharm in drug development and research.

  • Visiopharm Celebrates the Opening of Its New DACH Subsidiary in Germany

    Danish-based leader in augmented pathology solutions Visiopharm has opened a new subsidiary in Germany to serve as the company’s headquarters in the DACH region.

    The German office allows Visiopharm to meet its customers’ needs in an agile fashion and will be focused on driving business in the pharmaceutical and academic research fields, while further translating it into the healthcare and diagnostics sphere. 

    Initially, the subsidiary will be staffed by three very experienced Digital Pathology veterans with experiences that span both research and diagnostics markets. Further growth of the subsidiary is expected by the fall of 2019.

    “The DACH region has more segregated entities due to the federal healthcare system,” said Michael Grunkin Ph.D., CEO, and co-founder of Visiopharm. “Our German office will be focused on developing our capabilities to provide an enhanced service for them in particular, as we continue to demonstrate the value of digital pathology in academic research, healthcare and pharmaceutical development.”

    Kai Remmert, DACH Sales Manager, will be heading up the office and brings a wealth of Digital Pathology sales expertise.

    “I am delighted to join the team and lead the business from the new German office,” he said. “With my experience in the medical imaging industry, I see it a key strategic opportunity to drive the adoption of digital pathology through the region and achieve better patient outcomes as a result.”

    The German office is in addition to Visiopharm’s head office in Medicon Valley, Copenhagen, and its further branch offices in the UK and Colorado, USA.

    Following a €13.3 million investment in 2018 to fuel its international growth, Visiopharm is growing rapidly in both revenue and size. With a headcount approaching 100 employees, Visiopharm is the largest quantitative digital pathology company in the world.

    Do you want to know more – contact us

  • Visiopharm Welcomes Adrian Arechiga Arechiga as Chief Marketing Officer

    Visiopharm is delighted to announce Adrian Arechiga Ph.D. as its new Chief Marketing Officer. Highly experienced as a Senior Marketing Director, Adrian has an impressive track record of working internationally in the biopharma, oncology diagnostics, and life science industries.

    Adrian will be instrumental in leading Visiopharm’s marketing through its expansion following significant investment. He will be based in Visiopharm’s new office in Germany. 

    “We are delighted to welcome such a talented and experienced Chief Marketing Officer to the company at this phase in our growth,” said Michael Grunkin Ph.D., CEO, and co-founder of Visiopharm. “Tissue image analysis is becoming increasingly important in drug-diagnostic co-development, and cancer diagnostics. With his strong scientific background, and practical experience in this field, Adrian is ideally positioned to communicate the benefits of this emerging and rapidly evolving technology, in a clear, concise and scientifically credible way, that has practical utility to scientists and pathologists.”

    Adrian joins Visiopharm from Definiens, where he was the Senior Director of Global Brand and Product Marketing. He has over ten years’ experience working in the biotechnology, oncology diagnostics, and pharmaceutical industries, and holds a doctorate in Molecular Immunology and an MBA in Sustainable Management.

    His role will initially be focused on strengthening the brand narrative and communicating digital pathology’s potential applications across tissue-diagnostics through a new content platform.
    “I am excited to join Visiopharm, with a strong pipeline of new products and technologies, it Is a great time to join the team and communicate the value that Visiopharm delivers,” he said. “I look forward to developing our marketing capabilities and brand as we expand presence and market share globally.”

    Following a €13.3 million investment in 2018 to fuel its international growth, Visiopharm is growing rapidly in both revenue and size. With a headcount approaching 100 employees, Visiopharm is the largest quantitative digital pathology company in the world.

    Do you want to know more – contact us

  • OracleBio incorporates Artificial Intelligence Deep Learning and High Multiplex Image Analysis Technologies to enhance Digital Pathology Capabilities

    OracleBio Limited is pleased to announce the integration of Visiopharm’s Artificial Intelligence (AI) deep learning and phenotyping multiplexing modules into its existing Oncotopix® image analysis platform.

    The Oncotopix® AI deep learning module allows OracleBio to access a range of the most up-to-date deep convolution neural networks for a more precise and robust classification of objects or regions of interest in tissue-based images. For example, these can include cell types, tumour regions, glomeruli, brain regions or any unique object or region.

    Visiopharm’s Multiplex Phenotyping module streamlines and automates the analysis workflow of high multiplex image data, including image mass cytometry (IMC) multi-stack images. It offers a simultaneous analysis workflow of up to 255 channels, enabling tissue and cell segmentation for cell-based phenotyping.

    The addition of Visiopharm’s AI deep learning and Multiplex Phenotyping modules will expand OracleBio’s capabilities and enable the company to:

    • Address more challenging and complex Image Analysis studies
    • Improve the accuracy and reproducibility of quantitative outputs
    • Improve computational efficiency and cut down the turnaround time
    • Automate the phenotyping and interpretation of high multiplex images
    • Integrate visualization tools to enable deep phenotypic investigation

    “OracleBio strives to provide services at the forefront of Digital Pathology and this is signified by our continual efforts to adopt the latest innovations in the field” commented Lorcan Sherry, Chief Scientific Officer of OracleBio. “We have identified Visiopharm’s AI deep learning and phenotyping multiplexing modules as key technologies that will allow us to enhance image analysis capabilities, diversify the range of quantitative outputs, and ultimately improve study outcomes for our clients. Visiopharm is an industry leader in the Digital Pathology space and we are pleased to be extending our long-standing partnership with them.”

    “We are very excited to partner with OracleBio, an innovative CRO that delivers superb digital analysis services” commented Adrian Arechiga, Chief Marketing Officer at Visiopharm. “This collaboration allows us to deliver unique digital pathology solutions to support pre-clinical and clinical research. Together, we will provide valuable insights to support outcomes and streamline decision making.”